Introduction
Global trade is booming, and Indian exporters are at the heart of this momentum. But what exactly are international buyers looking for when choosing an Indian export company? To find out, we interviewed 10 global clients who regularly import goods from India from FMCG products to raw cashew nuts, spices, and metal scrap.
Their answers were honest, eye-opening, and a must-read for anyone involved in import export business in India.
1. Consistent Quality Over Quantity
Every buyer emphasized one thing: consistent product quality. Whether it’s premium Indian spices or FMCG products, clients expect exporters to maintain uniform quality in every shipment.
“We’ve had bad experiences with exporters sending a great first sample and poor-quality bulk orders. We now work only with those who guarantee consistency,” said a UAE-based importer.
Tip: Have third-party lab testing reports ready, and meet international certifications like ISO or HACCP depending on your product.

2. Strong Export Packaging
Poor packaging is a deal-breaker. Most buyers cited damaged shipments and leakage issues due to substandard packing materials.
“If an Indian exporter can’t even protect the product in transit, we can’t trust them with repeat orders,” noted a buyer from Germany.
✅ Use moisture-proof bags, food-grade containers, and palletized cartons — especially for products like raw cashew nuts or spices export from India.
3. Transparent Documentation
Buyers want full visibility into the trade process. This includes timely invoices, bill of lading, certificates of origin, and any applicable compliance documents.
“Many Indian exporters are great at communication but slow in paperwork — that hurts our customs clearance,” said a European FMCG distributor.
4. Timely Delivery is Non-Negotiable
Time is money in global trade. Missed shipping schedules lead to heavy port charges and lost sales.
“Delays are the biggest red flag. We now work only with exporters in India who give realistic timelines and meet them,” said a UK-based trading firm.

5. Clear and Honest Communication
Regular updates on production, logistics, and ETAs build trust. Buyers appreciate exporters who are proactive — not reactive.
“A reliable Indian exporter tells us if there’s an issue — instead of hiding it until the last moment,” said a Singapore buyer.
6. Flexible MOQs and Payment Terms
Smaller businesses or first-time buyers often look for exporters who support low Minimum Order Quantities (MOQs) and flexible payments.
“One merchant exporter offered us trial shipments and 30% advance, 70% on BL copy. That helped us start with confidence,” said an importer from Kenya.
7. Product Knowledge Matters
Buyers love working with exporters who know the nitty-gritty of their products — whether it’s grades of metal scrap, different types of FMCG items, or shelf life of almonds.
“An exporter who doesn’t know his product ends up costing both sides money,” said a buyer from Australia.
8. Ethical and Sustainable Practices
Especially among eco-conscious clients, there’s rising demand for sustainable sourcing and eco-friendly packaging (like bamboo toothbrushes or paper-based wrap).
“We prefer Indian exporters using eco packaging and fair labor practices,” said a green-focused U.S. retail brand.
9. End-to-End Support
Many buyers (especially first-time importers) prefer exporters who handle logistics, customs, and documentation support — not just sell and disappear.
“A good merchant exporter makes the buying process smooth from inquiry to delivery,” said a Turkish FMCG client.
10. Willingness to Build Long-Term Partnerships
Buyers aren’t looking for one-time sellers. They value Indian exporters who offer account management, custom product suggestions, and long-term reliability.
“We want someone who grows with us — not just sells and vanishes,” emphasized a U.S.-based wholesaler.
How Mahalaxmi Trade Delivers on Every Expectation
At Mahalaxmi Trade, we’ve built our reputation by addressing every one of the above pain points:
- ✅ Certified quality for every batch
- ✅ Strong packaging for export shipments
- ✅ End-to-end support for first-time buyers
- ✅ Ethical sourcing and sustainability
- ✅ Transparent pricing and flexible MOQs
Whether you’re looking to import FMCG items, raw cashew nuts, Indian spices, or metal scrap, we’re here to be your trusted Indian export company.
📞 Get in Touch with a Reliable Indian Exporter
Ready to grow your business with a trusted partner?
👉 Contact us now for tailored export solutions.

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